Social media is a constantly-evolving aspect of digital marketing making it tricky to master. The number of popular social platforms alone poses enough challenges - not to mention the ever-changing landscape of app-specific features and trends. When you put it all...
So, you’re killing it on Instagram. You’ve got a beautifully curated feed, you post consistently, and you’ve learned how to leverage user-generated content from local influencers to grow your brand. Now’s the time to take your social media marketing game to a new...
TikTok, like its predecessor Vine, is emerging as one of the most popular social media platforms among young millennials and Gen-Z. Its newfound popularity has lit a fire in the marketing world to quickly integrate the growing platform into their digital marketing...
With over 1 billion active monthly accounts and 90% of them following at least one brand, Instagram has quickly positioned itself as one of the best social media platforms for brands looking to connect with their audience and skyrocket their engagement. And while...
Is Your Business in Need of a Makeover? The average business updates its brand every 7-10 years. A brand isn't just a slogan or logo, it's the foundation of what a business is built on. It involves a mission statement, a set of values, and the overall culture of a...
What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be blogs, podcasts, review sites, and more. Social media is an effective tool to boost UGC for your business. The ability to...
What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It involves several steps. First, you must analyze your target audience. Instagram Insights...
I can hardly believe it, but 2020 is (almost) officially upon us. Are you making plans to improve your marketing strategy for the upcoming year? You can set a solid marketing foundation by taking time to understand popular marketing trends. Active and passive...
Listening is an essential part of communication. Arguably even more important than speaking and writing combined. A study at the University of Missouri found we spend an average of 70-80% of our waking hours communicating with others. The biggest bulk of...
Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of free insight and data about your target audience. 90% of Instagram users follow business profiles. Optimizing your business...
