What is UGC? User-generated content is content produced by people who use a brand's product. UGC is more than social media platforms. It can be blogs, podcasts, review sites, and more. Social media is an effective tool to boost UGC for your business. The ability to...
What is Generational Marketing? Generational marketing is the process of marketing to specific age groups such as Baby Boomers, Generation X, Millenials, and Centennials. It involves several steps. First, you must analyze your target audience. Instagram Insights...
I can hardly believe it, but 2020 is (almost) officially upon us. Are you making plans to improve your marketing strategy for the upcoming year? You can set a solid marketing foundation by taking time to understand popular marketing trends. Active and passive...
Listening is an essential part of communication. Arguably even more important than speaking and writing combined. A study at the University of Missouri found we spend an average of 70-80% of our waking hours communicating with others. The biggest bulk of...
Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of free insight and data about your target audience. 90% of Instagram users follow business profiles. Optimizing your business...
Technology is evolving at a ridiculously fast rate and with it, social media and the content marketing campaigns that come along with it. As someone who spends a lot of time researching, writing, and implementing online marketing strategies, I've realized one major...
It can be hard deciphering what works and doesn't work when it comes to the beast that is social media marketing. This beast can be your best friend or become your worst enemy just as quick. Thanks to social media, businesses rely on the opinions of customers now more...
The Instagram algorithm has people feeling all types of ways. Since dumping the reverse-chronological feed in 2016, Instagram has been using software algorithms to show users what they think they want to see. Some Instagrammers enjoy the opportunity to explore new...
Let's face it, starting a business can be completely daunting. When you find your mind wandering in a hundred directions without finishing a single thought, it's probably a good time to stop and take a deep breath. The kind of deep, belly breath that inflates your...
Ready to start your own influencer marketing campaign? First off, congrats on taking advantage of a 6.5 billion dollar industry that is the future of business marketing. You've made the right choice. Working with an influencer should be regarded as a partnership, not...
