Are you using Instagram analytics to optimize content on your business profile? If not, let's just say you're missing out on a BIG chunk of free insight and data about your target audience. 90% of Instagram users follow business profiles. Optimizing your business...
Technology is evolving at a ridiculously fast rate and with it, social media and the content marketing campaigns that come along with it. As someone who spends a lot of time researching, writing, and implementing online marketing strategies, I've realized one major...
It can be hard deciphering what works and doesn't work when it comes to the beast that is social media marketing. This beast can be your best friend or become your worst enemy just as quick. Thanks to social media, businesses rely on the opinions of customers now more...
The Instagram algorithm has people feeling all types of ways. Since dumping the reverse-chronological feed in 2016, Instagram has been using software algorithms to show users what they think they want to see. Some Instagrammers enjoy the opportunity to explore new...
Let's face it, starting a business can be completely daunting. When you find your mind wandering in a hundred directions without finishing a single thought, it's probably a good time to stop and take a deep breath. The kind of deep, belly breath that inflates your...
Ready to start your own influencer marketing campaign? First off, congrats on taking advantage of a 6.5 billion dollar industry that is the future of business marketing. You've made the right choice. Working with an influencer should be regarded as a partnership, not...
"How do I find the right influencers for my business?" It's a question we get a lot. Finding influencers isn't the hard part. But GOOD influencers who will actually increase revenue and exposure in your area? Well, that's another story... There's more to look for in...
Influencer marketing is a 6.5 billion dollar industry and the #1 best marketing tool for business today. As this online marketing strategy evolves, businesses are ditching the celebrity endorsements and partnering with locals in their community. Here's why. Promotes...
Influencer marketing is a partnership between a business and an influencer. It's a marketing strategy used to increase brand awareness through word of mouth advertising. What is an influencer? An influencer is a person considered an expert in their niche. This niche...
Did you know that according to Neilson Ratings, 92% of people trust earned media above all other forms of advertising? Earned media includes things like online reviews, recommendations, endorsements, and organic traffic to your site. But how do you grow your business...
