"How do I find the right influencers for my business?" It's a question we get a lot. Finding influencers isn't the hard part. But GOOD influencers who will actually increase revenue and exposure in your area? Well, that's another story... There's more to look for in...
Influencer marketing is a 6.5 billion dollar industry and the #1 best marketing tool for business today. As this online marketing strategy evolves, businesses are ditching the celebrity endorsements and partnering with locals in their community. Here's why. Promotes...
Influencer marketing is a partnership between a business and an influencer. It's a marketing strategy used to increase brand awareness through word of mouth advertising. What is an influencer? An influencer is a person considered an expert in their niche. This niche...
Did you know that according to Neilson Ratings, 92% of people trust earned media above all other forms of advertising? Earned media includes things like online reviews, recommendations, endorsements, and organic traffic to your site. But how do you grow your business...
There are lots of ways to attract people to your business social pages. Most strategies can be split into two categories: organic and inorganic marketing. Organic Marketing Organic marketing are basically free marketing strategies. These strategies include creating...
High-quality pictures are mandatory for social media platforms like Instagram. Luckily, we've upgraded from the age of fuzzy flip phone photos. Nowadays you can take a professional-looking photo from the comfort and convenience of your very own smartphone. Even...
Small business owners have to master the art of working smarter not harder in order to stay sane. Automating posting is one way to do just that. Unfortunately, the sea of analytic options is seemingly endless. Not to mention, downright confusing if you aren't a social...
The Most Persuasive Ads Aren’t Ads Do you know how many ads we see daily? Dozens? Hundreds? Well, you might be shocked to know that your average customer sees 5,000 ads per day. Now here’s a challenge: How many ads can you recall from the last 7 days? I’ll bet it’s a...
There is no “one-size-fits-all”, perfect time to post. But luckily there is a simple way to figure out what time is best for you without purchasing fancy analytics software. Peak online time is when the majority of your followers are active. Figuring out when your...
#1: Ask questions. Take the time to show your followers you value their input. Build a real connection rather than just spewing information at them. Ask for their feedback on new items or what they would like to see on the menu. Get their opinion on what you should...
